Meet Ifen: The Founder Behind Luvons

When Ifen set out to design slippers, she wasn’t thinking about starting a business. She was thinking about her kids.

As a mom keeping a shoe-free home while her little ones were crawling around, she searched everywhere for slippers that felt good and looked polished. But every pair she found was either clunky, frumpy, or had to be tossed once they got dirty or smelly. She was frustrated with the waste—and embarrassed to be caught in those slippers when guests stopped by or during quick school drop-offs.

So she decided to create something better.

That’s how Luvons was born—a San Francisco–based, woman-owned brand making slippers that are as polished as your favorite flats, but designed for the comfort of home. The name itself is personal: a mash-up of her children’s names, Luke and Devon, the original inspiration behind the brand.

From Corporate Life to Footwear Entrepreneur

Before launching Luvons, Ifen spent years in the corporate world, building a career in marketing, management consulting, and financial services. But once her kids left for college, she finally had the time to create something more personal, something that reflected her lifestyle and values.

It was a leap of faith: leaving behind a stable career to step into the unknown world of footwear and ecommerce. Ifen knew that if she was going to build slippers women truly wanted, she had to do it thoughtfully.

She conducted market research with hundreds of women, bought and tested countless pairs of slippers herself, and confirmed what so many felt—most slippers were unattractive, lacked support, or felt disposable.

To bring her vision to life, she partnered with an expert footwear designer. Together, they created slippers that combined everything women asked for: serious comfort, proper arch support, durable soles, modern style, and easy washability.

What Makes Luvons Different

Polished design: Slippers that look refined enough to answer the door or host friends, but still feel easy and relaxed for everyday wear.

All-day comfort: Ortholite® memory foam insoles and built-in arch support that cushion every step.

Practical luxury: Durable soles for indoor/outdoor use, and machine-washable materials that keep them fresh.

The Devon collection, Luvons’ first design named after her daughter, quickly became a customer favorite. Today, it’s the pair women reach for every day because they deliver style, comfort, and practicality in one.

Why It Matters

For Ifen, Luvons is about more than slippers. It’s about the small rituals that make home feel like a retreat—slipping into something soft at the end of the day, or greeting guests with confidence and ease.

Luvons is built on a simple but powerful belief: women deserve slippers that match their sense of style, support their lifestyle, and last longer thanks to thoughtful design.

Discover Luvons

Ready to try slippers that don’t look like slippers? Explore the Devon and Francesca collections and see why women are calling Luvons their new everyday essential—because once you’ve worn slippers that look as good as they feel, there’s no going back.

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Want to learn more about how slippers fit into a shoe-free lifestyle? Read our post on Hosting in a Shoe-Free Home.

Curious about why machine-washable slippers matter? Check out our post on how Your Slippers are Sabotaging Your Clean Home