Meet My Friend, Shubhra from House of Alaan

I meet a lot of women business owners. It's not often I come across one where our backgrounds and our products line up the way they do with Shubhra's.

I'm so excited to introduce you to Shubhra, the founder of House of Alaan, a woman-owned brand based in Austin making block-printed homewares, accessories, and robes so soft I didn't expect it from cotton.

Shubhra started House of Alaan because she wanted to bring block printing, a craft that's been done by hand in India for generations, into modern homes. Her robes are crafted in small batches by artisans there, where she found the fabric quality she was looking for, testing and refining it again and again before landing on the waffle cotton her robes are made from today. Natural dyes, 100% breathable cotton, the kind of craftsmanship you don't run into in mass-market products anymore.

One of the things I love about House of Alaan robes is how wearable they are, day to day. They're light enough for a warm day, soft and cozy enough to live in year-round, with delicate piping, deep pockets, and thoughtful prints you'll reach for again and again. Her fabric is made to be used, loved, washed, and kept, the same philosophy behind every pair of Luvons.

Personally, I'm drawn to her Sapphire Garden robe. It pairs beautifully with our Slate Blue Devon mule slippers, the two feel like they were made for the same closet.

Whether you're gifting a new mom, curating a housewarming box, or just adding something nice to your own at-home ritual, House of Alaan robes are the kind you'll want to lounge in every day, long after the wrapping paper's gone. (Small fun fact: Shubhra named her brand after her kids too. Alaiza and Riaan became Al-Aan, the same way Luke and Devon became Luvons.)

Go ahead and get one for yourself (or someone you adore) with code LOUNGE20 for 20% off, now through September 13th.