Contact:            Ifen Carlson, Founder/CEO


Phone:               415-793-1028


Step Up in Style: Luvons Unveils New Summer Colors

Discover Stylish, Comfortable, and Machine-Washable Slippers

San Francisco, CA, June 22, 2024 — Luvons, the brand redefining home footwear, is excited to announce the launch of two stunning new summer colors for our debut model, the Devon: Vibrant Raspberry and Raffia Cream. These additions elevate at-home style while offering unparalleled comfort and practicality.

A Brand Born from Necessity: Founded by Ifen Carlson in 2023, Luvons originated from a quest for the perfect indoor footwear. While her children were young and crawling on their shoe-free floor, Ifen struggled to find slippers that were not only comfortable, but also stylish and washable. After interviewing hundreds of women, she created Luvons (mash-up of her children’s names Luke and Devon) to fill this gap in the market.

"Our mission is simple: to offer slippers that combine elegance, exceptional comfort, and practical maintenance. Everyone should feel chic and cozy at home while keeping their slippers fresh and clean," said Ifen.

The Luvons Difference:

  • Elegant Design: Say goodbye to frumpy slippers with the stylish new Luvons in Vibrant Raspberry and Raffia Cream.
  • Exceptional Comfort: High-density memory foam, arch support, and faux shearling linings ensure every step is comfortable and supported.
  • Versatile Use: Durable rubber soles make Luvons perfect for both indoor lounging and quick outdoor errands.
  • Easy Maintenance: Machine-washable materials keep the slippers fresh effortlessly.

Availability: Luvons slippers are available online at and at select boutiques nationwide. Other colors available are Camel, Slate Blue, and Black. With a retail price of $85, they offer an affordable luxury that combines fashion and function.

About Luvons: Luvons was founded by Ifen Carlson, inspired by the need for stylish and practical home footwear while raising her children. Following a successful Kickstarter campaign, where it exceeded its funding goal and earned the “Project We Love” badge, Luvons continues to innovate, offering high-quality slippers designed for modern homes.

Join the Movement: Explore the new colors and experience the Luvons difference. Follow us on Instagram at @myluvons and subscribe to our newsletter for the latest updates.

High-resolution images are available here: LuvonsImages

For more information or to schedule an interview with Ifen, please contact Ifen Carlson (, 415-793-1028).